Travel Retail: Pernod Ricard has revamped the packaging for its Ballantine’s blended Scotch whiskies. The revised prestige range first appeared on shelf in Asia Duty Free and includes Ballantine’s 17 Year Old, Ballantine’s 21 Year Old and Ballantine’s 30 Year Old.

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Ben Branson

Ben Branson: Why non-alcoholic pricing is right

The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.

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